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How to reduce your fashion footprint

Here are some simple steps to get you started:


In a world where shopping is a common hobby, it can be harder than you’d think to reduce fashion footprint – but there are some really simple things you can do to help!

We’ve certainly had a few blowouts recently; when the shops opened back up, we got a little overexcited! So we thought we’d share how we keep our eyes on the sustainable fashion wheel, and perhaps even remind ourselves in the process.

How to get started:

Buy less

It’s pretty simple – the more clothes people buy, the more companies make. So, if we all buy less – they make less. This is not to say – don’t buy, don’t go to the shops – not at all! There will always be things we need that we can’t find in our cupboards or in second hand stores. But think about what, and how many of them, you really need, before you buy.

If you want to try your hand at secondhand shopping, we have you covered for all your baby, kids and maternity clothes. There are also plenty of options out there for clothes swaps or exchanges so why not give it a go?!

Buy better

When you buy – buy the best! (Something something you’re worth it…) When you need clothes, do your research and look for clothes that are:

  • High quality – so they wear harder and last longer!
  • From sustainable businesses (Oxfam’s brilliant campaign ‘What She Makes’ has a company tracker so you can see how the big brands stack up)
  • Made from sustainable fabrics
  • Consider how you will wear the items – setting up capsule wardrobes is a great way to get the most out of your clothes!

Wear longer; repair or recycle old clothes

When you get new items of clothing, buy better quality so it lasts longer. But whatever you have in your cupboard now – whatever it is – wearing it until it can be worn no more is the most sustainable thing you can do! Fix what you can (if you don’t have time, take it to one of the repair places you’ll find at most shopping centres – it’s often cheaper than you think!) and recycle old clothes you don’t want or need any more (I hear Jumping Jack is a great marketplace for quality pre-loved baby, children’s and maternity clothes 😜).

Watch your washing

We don’t mean literally – who has that kind of time?! But washing clothes has a significant environmental impact, so you can reduce your fashion footprint by washing full loads in cold water, using green detergent, and getting the most efficient washing machine you can. And wherever possible – don’t wash! Air and re-wear.

When fashion became fast, it started to have a serious impact on the environment. Where our grandparents had one, we have ten! The bonus is that if you buy less, but buy better, and wear longer, you can enjoy beautiful pieces for years instead of months.